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CRV follows Dutch farmers of the future who explain why they want to work in agriculture. Young men and women with great drive and energy, who are keen to start work in the barn, among the cows, after their studies. The enthusiasm of the new generation is infectious: they see oppportunities where the other generation sometimes sees threats and pitfalls.

Cows with genetics that produce more milk using less feed could help dairy farmers around the world combat rising feed costs, which show no sign of easing. Breeding towards better feed efficiency helps lower feed costs as well as greenhouse gas emissions.